I don’t know that Humble is desperate, certainly they have a parent company, now, which can set targets, deadlines, positive and err… negative rewards. Or, to put it in an extreme perspective, shut it down if its RoI is not what they had in mind.
People at Humble may have been more aggressively pursuing new subscribers in order to hit targets, not because they aren’t making enough to stay alive, but enough to keep their owners happy.
That said, this new deal seems to address specifically a regularly emerging concern about promotions being too often focused on new subscribe, giving somehow an impression that being a loyal customer wasn’t rewarded enough, so that’s a good thing.
While that is not impossible, it would require spending patterns that are a bit unusual. Most people don’t generally too think too long about dropping a tenner or less on a game a month.
Looking at things that way, a Monthly technically has a low bar to clear, to be economically effective, so to speak.
Realistically, I was OK with last December, even though it was (close your eyes; take a breath in; exhale and now open your eyes, dear reader) “just” Metal Gear Solid The Phantom Pain, Ground Zeroes, and Definitive Experience, Cities Skylines and DLC.
That turns out to be roughly one Dirt of Cheaps per game.