My shit value comment was aimed more at the concept of subscribing long-term, and is certainly from the perspective of a moderate-to-serious gamer. I probably spend 5-30 hours/week gaming (varies wildly) and buy maybe 1-2 full-price games a year, and a lot more at cut-price rate (often extreme cut-price like 75% off or Humble Bundle).
The thing is that, in marketing terms, we don’t actually exist. By “we” I mean gamers who have 107 or more games on steam: That’s 1% of steam’s audience. It’s 1.3 million people. It’s less then the amount of people that read RPS. It’s only double the amount of people that bought Gone Home. On a marketing scale we are completely irrelevant.
The people that are more relevant are people that do stuff like buy a new FIFA game occasionally, buy a new GTA game occasionally, mabye just buy one game each year. That’s the core gamer audience: It’s not the people that are decadent to the point that they need special encouragement from others telling them not to buy a game. It’s those people that buy Destiny and play that for an hour each evening, or the people that buy COD each year, or a new FIFA game once every two years. Eg, the people that do not invest that much in games. The people that basically invest 60 dollars a year into one or two games.
And for them, this bundle’s value is rather big: You get The Sims, which millions of people to the exclusion of all else. You get last year’s fifa, which millions of people play to the exclusion of all else. You get 30+ battlefield maps which is a series people play to the exclusion of all else. You get the entirety of the dead space games and the dragon age games, whose combined length is enough to keep you playing for a year, if you’re not busy spending that time on The Sims, Fifa, or Battlefield.
This is simply more gaming then you are going to finish in a year if you are the type that spends less then 21 hours a week on games. And by the time you have finished all of them there will be new stuff.