Well, I wasn’t actually suggesting that theme… but tell us what you really think.
That pic is kinda dated and somewhat cluttered (partly due to trying to show off every feature of the theme I guess) - It’s an example of a pretty bog standard magazine-style layout without much flair.
But it gives an idea of an alternate way of organizing content on the front page.
(Eg: feature one or two stories, have a list of news headlines, show the latest reviews in their own area, etc… )
I imagine RPS wouldn’t need all 14 social media icons
Polygon is more modern looking in terms of style, and goes for the recently popular card style layout that works well on tablets… though personally I’m not a huge fan of that on PC because it just bungs everything together into one huge tetris pile of content that’s all jumbled up as you scroll down. But it’s certainly still an option that reveals more content than the current RPS style.
I’ve unblocked RPS’s ads several times, but then always been forced to re-block them when they had something really annoying.
Right now I have them semi-blocked, but allow some things through.
Anyway, while it’s true that these things cost money, they should also generate growth and that leads to more money.
Of course, a shiny new design isn’t going to immediately create a million new readers/subscribers. But if your website is your business then you need to invest in the business if you want it to prosper. (investment would also include things like writers and content, of course).
If you own a shop/restaurant and it has become old and shabby then of course it’s gonna cost money to redecorate or redesign it, but if you don’t then you run the risk of getting left behind by the shinier new shops on the high street that suddenly seem to attract all the customers.
Hopefully, if you redecorate or redesign then you’ll bring in some new customers and the net result will be profit.
If you were to set up a new games site like RPS/Polygon/etc… now, you’d expect to have to invest a fair amount, but not a huge amount, in start up costs for things like design and development.
I get the feeling that because RPS started as more of a side project (which probably consisted of just grabbing some hosting, choosing a default wordpress theme and getting a few graphics) RPS don’t really appreciate the value of investing in design.
Infact they still pretty much trade on their “just a blog” roots. But they seem to want to be a proper business now too… and that needs some investment.
Anyway, their costs are basically Content, Hosting and Design. The first two seem to be covered, so…