That’s the tricky bit, and something I predicted would be an issue for Humble.
If you’ve been grandfathered in under the old Monthly price, then Choice is…okay? Last month I couldn’t even find ten games that I wanted, but I found enough out of the offered set. This month looked like a quick skip, with nothing approaching “headliner” status and zero interest in Planet Coaster. When I looked closer at the options, I realized that a number were sitting in Wishlist purgatory for me though, and some of the others were borderline wishlist options. Getting 10 of them for $12 isn’t an awful proposition.
But under the new subscriber prices? They were terrible deals. The $15 Pick 3 Tier requires real headliners, which Choice has been lacking. Just because an offered game regularly retails for $60 alone doesn’t make it “headliner” quality. The $20 Pick 9 Tier, while on paper being a much better deal than the $15 Tier, doesn’t fare that much better in practice when the months lack standout titles to sell the purchase. There is a big difference between paying $12 for 10 pieces of adequate enough bundle filler versus paying $20 for 9.
I’d guess that no small percentage of Choice subscribers made sure to be grandfathered into the Classic Plan, enough that Humble can’t just write them off as a minor factor. But the difference between the Classic and new plans is so substantial that Humble has to find itself in a weird spot. Build the plans around being a decent but not overly generous deal for Classic subscribers, and the months will be terrible deals for any new subscribers. Appeal to new subscribers with some great offers, and they effectively “undercharge” a potentially substantial number of Classic subscribers, which could hurt developer participation in the future.