I guess… probably different industry, same term? I mean I wouldn’t really call that “due diligence”, but then I work in the law (in a big City law firm), in a quasi-IT capacity (technically Knowledge but it’s more like IT without the grime and graft), and we’d call that something else so perhaps it’s a law firm thing vs an actual developer/engineer thing. It’s certainly also under the broad umbrella of compliance, though, there is that.
I mean, what we’d do would be the “due diligence” phase in determining the laws that potentially applied before moving to the design part (which I presume you would too), then come up with a design that we believed was compliant, then that would be interrogated by lawyers to ensure it was, but we’d only ever use “due diligence” about the initial pre-interrogation phase unless it was some super-colloquial stuff. I’d honestly be shocked if there was more than one actual developer or engineer (or both) at such a meeting though, so perhaps you’re referring to something else.
Not having anything to show for PC is indeed not exactly PR’s fault, though that assumes Blizzard have a single, unified, PR department, which is sometimes not the case at large games companies. I know for example that all of EA’s companies have their own PR/marketing departments, and sometimes multiple ones even for what is allegedly a single studio, and in terms of numbers and focus, Blizzard is certainly de facto several studios with some common management so it’s hard to guess without knowing.
Anyway, yeah it’s not PR’s fault to not having anything to show (though, have you ever worked with marketing/BD? It is partly their job to come to you and try and squeeze something out of you.).
However, it is someone’s fault (or a systemic organisational failure) that they decided to use the traditional “New PC or multiplatform game or expansion” slot for this, and that they chose to do so when they either knew they could give no hints, whatsoever, about the “multiple other Diablo projects”, or decided not to.
What they could have done, and what I think sane, sensible people would have suggested, is to just put some of the flashier panels in that slot (they’ve done it before) and delayed this announcement until later in Blizzcon, particularly one of the later slots in the first full day. They could also have done what they did with Hearthstone, which they considered risky to announce at Blizzcon, and announced it before Blizzcon, to defuse any issues.
That they didn’t is what is kind of interesting and suggests this is good ol’ fashioned Blizzard delusional thinking/echo-chamber-thinking, rather than anything else. It’s not like this is a new thing. Blizzard seemed to have been recovering from it, over the the last 4-5 years, maybe a little longer, but perhaps it was just being suppressed and was still alive and well. I mean, I know it comes up a lot but the go-to example remains RealID, which Blizzard announced just before or at a Blizzcon, and expected thunderous applause for*, and had been discussing, in meetings with a dozens of different people in them, for months and months. And yet in all these meetings, not a single person had said “Hey, you know this will not be well-received by a lot of people, and because they are targets, not bullies, right?”. Not one of them. Also no-one had said “Hey, you know even with a relatively common name, it’s incredibly easy to doxx people, right? And even easier with unusual or non-white names.”. Seriously somehow they run their meetings, where apparently everyone gets to speak, in such a fashion that not a single person said these things.
Even though they were blindingly and immediately obvious to pretty much anyone not in a cult. In a normal business, even hierarchical and abusive one, those things would have come up out of a simple desire to cover ass or be seen as the guy who saw through the Emperor’s new clothes. Something about how Blizzard works, prevented that.
And given all the repeated comments from that one Blizzard guy about how “we all mostly play mobile games now!” (no, we as in, the people you work with, probably don’t, but okay) suggest that exactly the same deal is at work. That no-one was willing to be the guy who said “Guys, this is a questionable idea at best”.
- = What they actually got was a Blizzard senior developer claiming you couldn’t possibly doxx him from just his RealID info, and an audience member having his address, personal photos, children’s and parent’s names and so on within 10 minutes.